Future of Work x Migration
twitter social iconlinkedin social iconfacebook social icon

Future of Work x Migration

The Future of Work is the story of people and movement

How will people move from country to country as they seek new labor opportunities? How will cities become global leaders in attracting new businesses and tech-savvy employees? Which tools will allow people to learn, be productive, and stay engaged from anywhere? How will people learn the new skills necessary to get the jobs they want? How will attractive policies allow digital nomads to be quickly integrated into the labor pool?

There is a new world of migration and mobility on the horizon. Coupled with demand for tech-skilled labor, the labor pool is rapidly becoming more mobile and more connected. Global tech hubs are emerging by attracting top technical talent and enabling start-ups. These tech hubs, sometimes not where you’d expect, will continue to grow based on people’s lifestyle choices, common identity, and desired standard of living.

“People move along gradients: from lack of accessible employment towards perceived labour opportunities; from environmental instability to environmental safety; from conflict towards peace. As long as gradients within and across countries exist, people will move along them.” — Tomorrow’s World of Migration

Future of Work x Migration by Gaspar Rodriguez Appsolutely

Friedrich-Ebert-Stiftung, Global Future and International Organization for Migration. Tomorrow’s World of Migration. Geneva, Switzerland: FES, Global Future, IOM, 2017.

The Future of Work is lifestyle-based

Big changes to the landscape of migration are already in motion. We are seeing major investments and migration in tech hubs such as London, Stockholm, Paris, Berlin, and Amsterdam bearing fruit. These cities are leading in creating demand for digital skills, enabling start-ups, and migration that is based on the pursuit of lifestyle.

Recent research by MBO Partners indicated that more than 7.3 million workers in the United States described themselves in 2019 as “digital nomads”: individuals who choose to embrace a location-independent lifestyle that allows them to travel and work remotely. Even more critically, digital nomads seek locations that they consider safer and more insulated from global health pandemics.

Forward-thinking cities will be matched against key indicators by job-seekers such as connectivity, cost of living, innovative visas or work permits, and their willingness to embrace diversity. Leading this trend, Estonia has launched a new Digital Nomad Visa that allows remote workers to live in Estonia and legally work for their employer or their own company registered abroad. Digital Nomads can apply for the chance to come to Estonia to live for up to a year with peace of mind that they can legally work.

As millennials and gen-Zers seek to travel less and know their community more, they will flock to these cities in search of digital jobs. The sectors and companies not willing or able to embrace digital nomads will find themselves hard-pressed to attract top talent.

What does this mean for the Salesforce ecosystem?

Salesforce has already announced that their employers can work from home until Summer 2021, even as their offices globally are slowly reopening. This approach resonates across the ecosystem and has already been adopted by implementing partners and many customers.

While many products spurred on by the coronavirus pandemic will see their active user curves slowly flatten, the trend towards remote work has been on the wish list for many workers prior to the pandemic. With products like Salesforce Anywhere, they will compete with new tools like Zoom, Mural, and Slack. The advantage over those other apps that Salesforce has of course is that there are no integrations, new logins, or separate plug-ins needed — the functionality of Anywhere is available natively and is easily granted to your users and records in your org.

Finally, Salesforce will increase the recognition of and market for remote learning with Trailhead, virtual boot camps, and community-based training programs. They understand that technical talent can come from anywhere, (as proven by our diverse team of experts here at Appsolutely!) while learning and networking opportunities are not evenly distributed. The ongoing crave for online learning will generate more opportunities for technically marginalized communities who are unwilling or unable to sit in a physical classroom.


We believe the future of work will be shaped by migration. Top talent will move towards tech hubs and smart cities, based on desired lifestyle alignment and safety. As a market leader, Salesforce will continue to invest in ensuring migrants and digital nomads can access the learning and tools they need to succeed. Well-positioned for success, SalesforceNative organizations and job-seekers will immediately benefit from this not so distant future of work.


About the author

Gaspar Rodriguez believes technology should be used to bring out the best in our society. He is a 7X Certified Senior Salesforce Consultant with 10 years of Salesforce experience in various roles, having designed and implemented more than 30 Salesforce and projects in over 20 countries, with customers in multi-cultural and multilingual environments.

Share this article:
twitter social iconfacebook social iconlinkedin social icon

divider graphic


Meet Tuğçe
December 1, 2021

Meet Tuğçe

Our brand-new Salesforce Developer, Tuğçe Şirin, is passionate about two things – solving bugs and c...

Meet Floris
November 16, 2021

Meet Floris

Friendly. Funny. And a fan of all things football. Those words describe our brand-new junior develop...

Salesforce Functions: Deliver even better, integrated solutions with a new Salesforce feature
October 21, 2021

Salesforce Functions: Deliver even better, integrated solutions with a new Salesforce feature

By Harm Korten In the past few weeks, Appsolutely had the pleasure to participate in both the pilot ...